Mami helps mothers on maternity leave save and optimize their time effortlessly, by utilizing their support group with a double-sided tasks managing platform, while using gamification to make task completion rewarding.
ROLE UX / UI / BRANDING / ILLUSTRATION
CLIENT PERSONAL PROJECT
MAMI
The challenges of maternity leave
While mothers usually get time off of their jobs, they still have their hands full with doing house and family chores, taking care of a newborn baby and themselves.
From conversations with mothers on maternity leave, it seems that often times help is offered by the closest circles of family and friends yet it isn’t utilized and that support system goes to waste.
how can mothers on maternity leave manage their support system?
wireframes
MOM FEED
MOM TASKS
GROUP FEED
GROUP TASKS
onboarding
There are two sides to the app, one for the mother and the other for the support group, after the onboarding each side gets its own interface.
mom's side
Opens on a feed of her tasks updates and on another page she can add new tasks either by choosing a category or with free text.
When adding a new task, besides entering all the relevant information, the mother is asked to attach images, sounds or videos as rewards for completing the task.
explore
group's side
Opens on a feed of the group tasks, filtered by new, open or date.
The group can discuss and assign the tasks to members of the group in each task page.
Group Achievements
The group can always go to the awards page and watch all the rewards they received from the mother, basically creating a gallery of the baby for whom they all work so hard for.
